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Horeca --- Case studies

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Reproductive Techniques, Assisted --- Infertility --- Pregnancy --- Reproductive Health Services --- Risk Assessment --- Human reproductive technology --- Procréation médicalement assistée --- Case Reports. --- complications --- physiology --- manpower --- Case studies --- Cas, Etudes de --- IVF --- Vruchtbaarheidsproblemen --- Procréation médicalement assistée --- Case studies.

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Topics in Number 50 include: ¢ Investigation of alloy cathode Electrocatalysts ¢ A model Hamiltonian that incorporates the solvent effect to gas-phase density functional theory (DFT) calculations ¢ DFT-based theoretical analysis of ORR mechanisms ¢ Structure of the polymer electrolyte membranes (PEM) ¢ ORR investigated through a DFT-Green function analysis of small clusters ¢ Electrocatalytic oxidation and hydrogenation of chemisorbed aromatic compounds on palladium Electrodes ¢ New models that connect the continuum descriptions with atomistic Monte Carlo simulations ¢ ORR reaction in acid revisited through DFT studies that address the complexity of Pt-based alloys in electrocatalytic processes ¢ Use of surface science methods and electrochemical techniques to elucidate reaction mechanisms in electrocatalytic processes ¢ In-situ synchrotron spectroscopy to analyze electrocatalysts dispersed on nanomaterials   From reviews of previous volumes:   Continues the valuable service that has been rendered by the Modern Aspects series.  Journal of Electroanalytical Chemistry   Extremely well-referenced and very readable.... Maintains the overall high standards of the series.  Journal of the American Chemical Society

Electrocatalysis. --- Electrocatalysis --- Electrocatalyse --- Experiments --- Case studies --- Research --- Expériences --- Cas, Etudes de --- Recherche --- Expériences --- EPUB-LIV-FT LIVCHIMI SPRINGER-B

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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. Ingredient Branding by Kotler and Pfoertsch is the most thorough and complete analysis of ingredient branding one could ever hope for in a single source—a virtual encyclopedia on InBranding. Replete with insightful case studies of companies from a variety of industries that have successfully transformed their traditional brands into powerful new InBrands, and have launched entirely new products and services employing InBranding. Ingredient Branding should be top on the list for all CMOs to read whose companies’ "live or die" based upon the success of their brands. —John A. Caslione, founder, president and CEO, GCS Business Capital, LLC, and co-author of "Chaotics: The Business of Managing and Marketing in The Age of Turbulence" This book explains how and why putting the brand of an ingredient on the outside of a product increases its appeal to the customer. The authors give managers and business leaders important insights into how this innovative marketing concept works and implement it. —John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School, Cambridge, MA, and author of "Greater Good: How Good Marketing Makes for Better Democracy" A fascinating, eye-opening perspective on the marketing and positioning of new, complex products, and a most valuable, wonderfully practical and readable book and guide for business leaders wanting to communicate the qualities of their products and components - by "making the invisible visible". —Rolf D Cremer, Dean and Vice President, CEIBS, China Europe International Business School, Shanghai, China.

Economics/Management Science. --- Marketing. --- Management/Business for Professionals. --- Economics. --- Industrial management. --- Economie politique --- Gestion d'entreprise --- Marketing --- Branding (Marketing) --- Brand name products --- Brand name products -- Case studies. --- Brand name products. --- Branding (Marketing). --- Branding (Marketing) -- Case studies. --- Markenpolitik. --- Commerce --- Marketing & Sales --- Business & Economics --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business. --- Management. --- Business and Management. --- Industrial management --- Aftermarkets --- Selling --- Business names --- Commercial products --- Trademarks --- Administration --- Industrial relations --- Organization --- Branding (Marketing) - Case studies --- Brand name products - Case studies

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Has violence changed over the centuries? Has it always held the same meanings for us? Will it always be a given in society? Taking the sociocultural long view, Violence in Europe analyzes the prevalence and role of violence—from street crime to terrorist attacks, homicide to genocide—in the evolution of human and national behavior. The editors and 14 colleagues in history, anthropology, sociology, and psychology focus on Northern and Western Europe, examining centuries of violent phenomena, from the cultural logic of the Middle Ages to today’s soccer riots and security alerts. The contributors’ examination of social constructions (honor codes, class and gender roles) and public ambivalence (acceptance, abhorrence, fascination) regarding violence sheds needed light on current dynamics in law enforcement, political systems, and what many have termed "the civilization of violence." Findings from Britain, France, Ireland, Belgium, and Scandinavia explore: The paradoxes of ethnic violence and insider/outsider thinking in an increasingly multicultural world. Trends in interpersonal violence during wartime and peacetime. The gendering of violence, from early French marital laws to London’s underground nightlife. The growth of cities: modernization, conflict, aggression. Modern prevention and surveillance strategies: effective solutions, complicating the problem, or some middle ground? Reflecting innovative methods of research and interpretation, Violence in Europe is thought-provoking and instructive for researchers and students in psychology and criminology. And with the mounting global presence of violence today, this is reading with profound implications for the future. "Any reader will appreciate the refreshing combination of theory and detail to be found here. Together with their collaborators Body-Gendrot and Spierenburg have produced a book that should be read by scholars, students and anybody interested in how violence transcends nations and cultures." H.V. Savitch Brown and Williamson Distinguished Research Professor The University of Louisville.

Violence --- Democratization. --- History --- Democratic consolidation --- Democratic transition --- Political science --- New democracies --- Violent behavior --- Social psychology --- Criminology. --- Social sciences. --- Criminology and Criminal Justice, general. --- Social Sciences, general. --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Crime --- Social sciences --- Criminals --- Study and teaching --- Violence - Europe, Western - Case studies --- Violence - Europe, Western - History - Case studies --- Democratization --- Criminology. Victimology --- History as a science --- anno 1600-1699 --- anno 1800-1999 --- anno 1700-1799 --- Europe --- EUROPE -- 301.188.2 --- Démocratisation --- Case studies. --- Cas, Etudes de --- Histoire --- EPUB-LIV-FT LIVSOCIA SPRINGER-B